OUYA Hopes to Change the Way We Game at Home

As exciting as it is to see how iOS and Android have revolutionized mobile gaming, for true gamers, there’s simply no substitute for firing up a game on your big screen TV in glorious HD. The problem is, what used to be a grassroots industry is now dominated by giant publishers and developers–which is great for putting out triple A titles, but not so great for the smaller (and usually, more creative) developers looking to break in and shake things up. So where do smaller developers go if they’re more interested in creating console games than mobile titles? OUYA is hoping you’ll go straight to them. OUYA (pronounced “OO-YAH”) is an open source home gaming console based on Android that’s designed to keep both development costs and game prices down; in fact, the only rule OUYA imposes on its developers is that they offer some gameplay for free–after that, how they structure a pricing model is completely up to them. No licensing, publishing, or retail fees means not only lower pricing for gamers, but also a more creative environment for developers; heck, OUYA even encourages the hacking community to get involved! OUYA had a Kickstarter funding goal of $950,000 that was reached in a single day–and shows no signs of slowing down (it’s over $3.6 million as of this writing). A pledge of $99 will get you a console and controller (with extra controllers priced at $30), and delivery is currently scheduled for March of next year. If you want to get a better idea of what OUYA’s all about, click here to head to the Kickstarter product page and check out the video.

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2 Comments

  1. Jack says:

    This has the potential to be very exciting. The biggest problem with console gaming innovation has been the elimination or absorption of the smaller companies. My only hope is that if it is successful someone like EA doesn’t swoop in to smash it.

    • Great point Jack…but I wouldn’t worry about that; the team behind OUYA seems to be driven by bringing gaming back to smaller developers–not just making a quick buck. The cool part is, people are really responding–and if their nearly $1 Million per day in funding is any indication, they could really be on to something:)

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