Toshiba Arming Business Folks With New Tecra Laptops


Don’t get me wrong–I love a good super-sleek Ultrabook; but few things can beat the longevity and durability of a good business-grade computer. Machines that are designed to handle a few bumps, bruises, and a spill or two with ease.

Toshiba is expanding their notebook line up with the Tecra R940 and R950 business laptops.

The Tecras combine standard laptop fare (like Intel Core processors and LED backlit screens) with a bevvy of protection features like shock sensors, spill resistant keyboards, and a fiberglass chassis which cuts back on weight–but not at the expense of ruggedness.

Purchasing before August 30th will also get you a free upgrade to Windows 7 Professional and an additional 4GB of RAM. With prices starting at $599, these look to be very attractive options for road warriors on a budget.

Full PR after the jump.

Small and Medium Sized Businesses Can Save Money by Purchasing Direct from Toshiba for All Their Computing Needs
IRVINE, Calif. — July 12, 2012 — Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced a new line of Tecra® business-class laptops tailored specifically for the needs of small and medium businesses. The new Tecra R940 and Tecra R950 laptops come equipped with essential business features and business-class performance in a portable and durable design, at affordable prices. Available exclusively through Toshiba Direct, business owners can now order up to 100 units, offering the same level of savings afforded to large companies.
“Toshiba has a long history of designing products for highly targeted audiences. With this new line of Tecra laptops, Toshiba has tailored its products to meet the needs of the growing small and medium sized businesses segment,” said Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. “Small- and medium-sized business owners have asked for laptops built with specific functionality and a direct method to purchase and we’ve responded.”
The Advantages of Purchasing Direct from Toshiba
Purchasing through Toshiba opens up a direct channel of communication between business and manufacturer, allowing companies to build a beneficial and advantageous relationship with Toshiba.  Toshiba works hand in hand with their customers to ensure that all laptops are built to order, so businesses can rest assured that each unit will be tailor-made to fit even the most unique business need. Toshiba Direct also offers NET 30 and leasing options and offers volume discounts. Finally, all product ordered directly from Toshiba comes with dedicated account management and a one year warranty.
Built for Small Businesses
The new Tecra R940 and Tecra R950 laptops are designed with everything a small or medium business needs. For increased durability and strength without adding excess weight, the new Tecra laptops are built using a unique fiberglass reinforced casing with a Honeycomb Rib structure, making them the ultimate road warrior laptops. In addition, the laptops include a spill resistant keyboard, hard drive impact sensor and a shock absorbing design to ensure the laptops can take the stresses of the fast-paced business world. All models can be configured with 3rd generation Intel® Core™ processors[i], dedicated AMD graphics[ii] and generous storage, including a 512GB SSD[iii] and up to 16GB memory[iv]. Weighing less than 5.3 pounds[v], measuring just one inch thin and available with 14.0- and 15.6-inch diagonal LED-backlit widescreen HD displays[vi] respectively, the Tecra R940 and Tecra R950 are not only durable, but also incredibly portable. Businesses who purchase before August 30, 2012 will receive free upgrades to Windows® 7 Professional and an additional 4GB of memory.
Pricing and Availability
The Tecra Series of laptops for small and medium businesses are now available for purchase starting at $599.99 MSRP[vii].
The Tecra R940 laptops are now available for purchase directly through here.
The Tecra R950 laptops are now available for purchase directly through here.
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