Netflix Debuts Just for Kids on the XBOX 360

Netflix has launched Just for Kids on Xbox 360: a special section of Netflix designed for kids 12 and under that is free with any Netflix subscription. Kids will be offered a wide variety of child-specific programming so that parents can rest easy knowing that their kids will not have access to anything you don’t want them to (the interface is also highly visual with absolutely no advertising). Netflix Just for Kids was already available to Netflix members using PS3, Nintendo Wii, Apple TV, PC or Mac devices, as well as some Smart TVs and Blu-ray players. Check the full release after the jump.

LOS GATOS, Calif., Aug. 8, 2012 – Netflix, Inc. (NASDAQ:NFLX) today announced the availability of “Just for Kids” on Xbox 360®, further expanding the availability of the section popular with kids and their parents.

Netflix “Just for Kids” makes it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies. Since introducing the section in August 2011, Netflix members have watched more than two billion hours of kids’ titles.

Now members who enjoy Netflix on Xbox 360 can select “Just for Kids” to enter an experience designed for children 12 and under. Kids can click and instantly watch their favorite characters, including many they will instantly recognize from their favorite shows and movies.

In addition to the character-based selection, “Just for Kids” displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Unique Netflix technology provides each member with a personalized “Just for Kids” experience based on taste and favorites.

“As a parent of two, I can feel comfortable letting my kids browse and watch titles in the ‘Just for Kids’ section on our Xbox 360,” said David Watson, director of product innovation at Netflix. As always, there are never any commercials displayed on Netflix and independent ratings and reviews from Common Sense Media were used to make the selections. Common Sense Media is a nonprofit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.

“We believe that we can make all the entertainment you love even more amazing with Xbox. Using voice and gesture control with Kinect to explore ‘Just for Kids’ makes Netflix on Xbox 360 more personal and engaging for all audiences,” said Ross Honey, general manager, Xbox LIVE Entertainment & Advertising at Microsoft.

In addition to Xbox 360, Netflix “Just for Kids” is available on PCs and Macs, Nintendo Wii, PlayStation 3, Apple TV and certain Smart TVs, Blu-ray players and streaming media players. Other devices including tablets are scheduled to follow this year.

About Netflix

With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world’s leading internet subscription service for enjoying movies and TV programs. For about US$7.99 a month, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visit www.netflix.ca. Follow Netflix on Facebook and Twitter.

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